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WHAT IS A SALES FUNNEL?

A sales funnel, also called a sales pipeline, purchase funnel, marketing or revenue funnel is one of the base concepts in Digital marketing. It is the journey which companies lead customers through when purchasing products. All sales start off with a large number of cold leads and will result in a small number of engaged and interested customers who will actually buy. The journey consists of a series of steps made up of marketing strategies aimed at leading your customer from the top of your funnel to the bottom, through building trust and engagement, when they will buy. There are multi million dollar business owners who have built their career around this single concept! Yep it is that great!

WHAT CONSTITUTES A SALES FUNNEL?

First let’s look at a basic marketing concept which makes it easier to sell your products, because according to research, it takes at least 5 touches to sell to someone. So this means that your customer will have to interact with you at least 5 times before you can attempt selling them your high – end product. These touches will take your cold lead from not knowing about you and your product, right down the funnel till they know like and trust you and want to buy your product or service.

A  Awareness

I   Interest

D  Decision

A  Action

 The customer’s buying journey will start off with awareness made by content marketing, blog posts, Social Media, Video or Webinars, the Customer will then show Interest, engage and ask questions, then they will make a decision and take action.

Here are some examples of “touches” that you can use to bring customers in:

The first Touch:

  • A blog with valuable tips and advice
  • A squeeze page where people landed through other forms of advertising, used on it’s own or with a blog post
  • A Youtube video offering value
  • A guest post

The second touch:

  • Mailing list allowing you to address your customers directly and personally give them value
  • Social media: You followers on Social media who engage with you, watch your facebook lives, read, like and share your posts
  • Youtube – getting your customers to subscribe to your channel so that they can see more of your content

The third touch

  •  A free E Book, cheat sheet or report
  • A webinar
  • A video chat or discovery call

The fourth touch:

  • Selling a low-end E book offering a related service to your main product and also showing the value of your high-end product
  • Selling a number of items which increase in value
  • A free trial – of an app or software
  • T-shirts and gifts

The final touch:

This will be your when you convert your readers and email subscribers or followers into a customer or convert your low-end customers into high-end customers

WHAT TYPE OF FUNNEL SHOULD I USE?

Depending on your business model, there are many different types of funnels that can be used. Here is a cool resource explaining the Seven Essential Funnel Types.

WHO CAN USE SALES FUNNELS?

The sales Funnels Technique is a strategy that can be used by any type of business eg Dentists, Authors, Real Estate Agents, Consultants, Coaches, Digital Marketers, dropshippers, you name it!! Here is an awesome resource for Sales Funnel Templates that you can use for your business. Still trying to wrap your head around which type to use for your business? Here is another cool post outlining 17 of the best sales funnel examples.

WHAT OTHERS HAVE TO SAY ABOUT SALES FUNNELS:

We chatted to some  Entrepreneurs and asked about their experience with Sales Funnels

HIND ADEAGBO

Hind Adeagbo

Hind Adeagbo is an emotional healing coach for creative Muslim women who want to stop putting themselves at the bottom of the list and learn to care for themselves in a deeper way. She helps them heal their bodies and relationships while welcoming love and abundance back into their lives.

A mother of six, Hind is a certified doula, childbirth educator, restorative exercise specialist, and IBCLC. She’s also is a trainer of breastfeeding counselors and co-founder of a grassroots mother-to-mother breastfeeding support group which she co-ran for 5 years.

After experiencing a devastating crash to her own health after her last child, Hind retrained as an integrative nutritionist and functional diagnostic nutrition practitioner, transformed her own diet and lifestyle, and grew a successful transformational coaching business.  

Hind is passionate about helping women build optimal health, financial freedom, and happy homes so they can succeed in all areas of their lives. She has educated and supported hundreds of women in their childbearing years, helping them achieve their personal goals related to health, birth, mothering, and business.Connect with Hind on her Facebook Page, in her facebook group Healing with Hind, on Instagram and Pinterest.

What type of business do you have?

My business is online and I have elements of it being offline with live retreats and workshops. I am coach for female Muslim entrepreneurs ( or aspiring entrepreneurs) who want to heal emotionally, financially and physically while building a business. The women I work with have a particular interest  to heal their marriages and create financial independence for themselves.

How long have you been in business?

I started my business online in January 2016. I just started using funnels this month.

How has introducing Sales funnels into your business strategy changed/benefited your business growth?

I wanted to have a way to make sales and capture qualified leads with a system that wouldn’t take as much effort from me on the front end. I’ve just launched but have been successful in getting discovery calls and acquiring my first client from this funnel.

I would recommend for someone just starting off to use basic software like Leadpages and Active Campaign, or the basic package of Clickfunnels. If you’re not at the point of needing to measure advanced metrics or use advanced tools you’ll just be spending money unnecessarily.

How did you hear / learn about funnels and what was your growth strategy before? What are your favourite learning resources?

I learned about funnels in several business trainings I have taken. My growth strategy before was just using content marketing to grow an audience. I learned this wasn’t sustainable and left me in a position to be always working in my business and not on my business.

Did you set up your own funnels or did you have someone do it for you?

I had someone do it for me.

Any sales funnel success secrets you would like to share?

I don’t have enough experience as I’m new to all of this. Only thing I would say is to start basic and build. Don’t get overwhelmed with other more complicated funnels you are seeing. Start where you’re at and build at the pace that works for you.

KATHRYN JONES

Kathryn Jones

Kathryn Jones is a mother of 5 kids aged 6-19, owner of The Peaceful Parenting Academy, a certified Parenting by Connection Instructor through Hand in Hand Parenting in the USA and a certified Inside-Out Paradigm Coach. Her goal is to empower Muslims to parent from a peaceful place inside. It is her vision to build a Muslim parenting revolution where children are brought up with loving connection to their parents so that they meet their full emotional and intellectual potential to be strong and resilient leaders of the future. Key to successful parenting is Mastering Your Emotions and Kathryn teaches how to do this through understanding the Inside Out Paradigm, the psychological paradigm that brings about effortless transformation, healthy psychology, and inner peace. Her flagship program, the 6 Step Peaceful Parenting System, gives parents the knowledge and tools needed to begin their journey to taking charge of their family environment so there is peace and harmony in the home. Click on the link to access her free online training “5 Peaceful Parenting Secrets

What type of Business do you have?

Online business – Focus on Muslim women – Coaching business



How long have you been in business?

Since 2012



How do you use sales funnels in your business? 

1. Webinar funnels
2. Hook funnels
3. Ramadan giveaway
4. ME First Summit

All leads came from organic Facebook reach

How long have you been using funnels?

4 years

How has introducing Sales funnels into your business strategy changed/benefited your business growth?

I have grown my email list to almost 6K all through organic Facebook marketing strategies using funnels to capture the emails. It wouldn’t have been possible to achieve these results without funnels.

Which software/s do you use and recommend to others who want to start using sales funnels?

I began with Leadpages which I highly recommend because of it’s ease of use for anyone starting out. I have been really happy with the funnels I created using Leadpages, especially with the recent addition of drag and drop editing.

I am currently migrating across to ClickFunnels to utilize the additional functionality it offers and I am setting up my first funnels so I can’t really report on how I find it.



How did you hear/ learn about funnels and what was your growth strategy before? What are your favourite learning resources?

My business coach introduced them to me. I am self-taught. My previous career was an analyst programmer in the IT industry.



Did you set up your own funnels or did you have someone do it for you?

I have set up my own funnels from the beginning. In fact, I loved the fact that I could have an idea in the morning and have the funnel up – and – running and be able to make sales before the evening.



Any sales funnel success secrets you would like to share?

Continuity is really important, colours, language, and graphics should be consistent across the funnel so your potential clients know that they are still on the right track to getting your help.

CONNECT WITH KATHRYN: kathryn@kathrynljones.com

TARIQ M MALIK

Tariq M Malik

Tariq is a no – nonsense, zero – fluff, process driven Digital Mentor. Owner of Master Thy Digital where he helps those looking to earn predictable income online. He is also a mechanical engineer who recently got married and is trying to juggle his Love for Digital with his love for and time with his wife.

What type of Business do you run?

I help people bridge the gap between their expertise/business and regular sales online by building online systems using funnels and webinars. The format is a 1-on-1 mentorship format delivered over 8 weeks where I take people through their messaging + avatar discover, funnels, webinars, driving traffic and optimising/scaling for future.

My target market is mainly early stage businesses who are struggling to get any predictability in their online income or those that have hit a ceiling in their growth and are looking to break through. No particular niche as I’ve helped people from wide ranging industries.

How long have you been in business?

4 years

How do you use sales funnels in your Business?

I have a very simple webinar funnel which I find works best for me and my clients.

It starts with an FB ad which leads to a webinar registration page.

The webinar registration page then sends the link to attend the webinar.

The webinar then leads to a Scheduleonce page where prospects schedule a time to speak to me one on one.

There is an application form after the Sscheduleonce page.

I then take them through a strategy call and assess if we ar a good fit for each other, their goals, their problems. If I can help then I will tell them about my mentoring services.

How long have you been using funnels?

I have been using funnels for about 3 years now.

How has introducing Sales funnels into your business strategy changed/benefited your business growth?

It’s actually provided a platform for me to systematise my business and focus on clients more than worrying about how to get leads through to my business.

It’s a massive relief in that now that it’s set up I just need to test and optimise as I go. I feel like it’s very hands off. I won’t reveal specifically the figures I’m getting but after implementing sales funnel I started out with consistent high 4 figure months and then improved to low 5 figures. I would say the major benefit is that it’s provided a regularity in income which you may not be able to get with other vehicles online.

Which software/s do you use and recommend to others who want to start using sales funnels?

This is what I use and what I’d definitely recommend to those from starters to advanced players: Clickfunnels + ActiveCampaign + SendGrid + ScheduleOnce + Formstack + Stripe

How did you hear/ learn about funnels and what was your growth strategy before? What are your favourite learning resources?

I actually started off online when a friend of mine gave me a book called the laptop millionaire. I was looking to get out of the 9-5 and was looking for something that would suit the lifestyle I wanted to live. I stumbled on webinars

In trying to set up webinars I realised that you need to build a system around it to get people to register, show up and buy after they may have missed it which is how I came to learn about funnels etc.

I had no growth strategy before as I didn’t know what business I wanted to be in. I started with webinar and pretty much within a few months came across funnels. So it’s been with me since the very start almost. I first started out using LeadPages but then transitioned to CF as it was more “funnel” orientated and easier to use.

Did you set up your own funnels or did you have someone do it for you?

I started out setting up my own funnels but then realised I was becoming my own bottleneck and I couldn’t scale my own business if I kept doing this. So I then outsourced at first, which led to me then building a team of builders that I know have for my company.

I also have my own webinar funnel that I transfer into clients accounts when they sign-on which saves massive amounts of time!

Any sales funnel success secrets you would like to share?

There are a few but the most important lessons I have learned are below:

  1. Start simple – do not build in 17 upsells and 39 downsells into a funnel that is not already proven by you!
  2. Don’t take people on a journey they don’t want to go on – by this I mean understand the market you’re funneling to. Are they time poor? Will they want to read an e-book etc. Understand your avatar before you build the funnel.
  3. Lastly, funnels have zero value, Your solution has zero value until unless you can solve someone’s problems. The funnel is never the issue. If it isn’t converting it’s almost always because of the lack of congruency between your messaging and your avatar and what they need.

3a. therefore, spend 99% of your time sharpening your axe (messaging, avatar study, pain, problems etc.) and 1% of it cutting the tree down (funnel).

Have you tried Clickfunnels Software to sell your products or services? Sign up for your Clickfunnels Free Trial here.

Do you use Sales Funnels in your business? How has it made a difference to you? Let us know in the comments below!

Resources:

www.startupmuslim.com

www.techtarget.com

www.forbes.com