The dreaded About Me Page

about me 2018

Hi I’m Zaahida, and I just did one of the scariest and most difficult things I could ever do: write my About Page… Here it goes… I will try and keep it short…

My name is Zaahida Natasha Nathoo – Joel. I ‘m 31 years old and I live in a sunny coastal city, Nelson Mandela Bay in South Africa with my husband and 3 kids.

I am an Introvert, an intuitive, an empath, a strategic & deep – thinker & a brainstormer and a bookworm: I was the loner kid who read the whole library – nah just kidding, maybe only half! My insatiable curiosity and love for learning is never-ending, and it lights me up when I figure out complex problems, turn them into easy and actionable strategies, and teach and share them with others so that they don’t have to waste their time figuring it out like I did. As much as I love using technology to automate my processes in my business, I love collecting and reading real books and writing mad – scientist notes in pencil all over.

I am a Total Workaholic: My ideal Friday night and early Saturday morning is staying at home and working on my crazy projects💓.

My desk


If I am not working on my business, my blog or crazy projects, you might spot me cruising (or speeding) with my husband in our ’87 Skyline ERA, eating out 🍕 (I mean going out then eating IN the car 🤣), or dreaming about or working on our car projects.

nissan skyline rb30

I am as Introverted as they come: I am socially anxious amongst large groups of humans lol but I am totally cool when you speak to me one – on – one, as long as you are of my people – you know… changemakers, deep – thinkers and those who don’t waste their time speaking crap about others, oh and in case you haven’t noticed, people who love cars, not just any cars 😉

I don’t care much for the limelight so I much prefer working alone from my home office, behind the scenes, helping other amazing ladies shine online!

I had always been interested in Health & Wellness & Personal Development: Ever since I was a child I watched and learned in amazement from my mom who was an Aromatherapist and Reflexologist. I helped her put together her thesis by hand – illustrating some of the plants she wrote about and have always loved essential oils and never stopped learning

I am a Teacher: I studied Arabic Language & Islamic Theology for 5 years after dropping out of school after the 11th grade then taught Quraan Translation, Hadeeth (Prophetic Traditions) & Islamic Jurisprudence for 6 years: A calling and a labour of love…I loved getting up every day to personally connect to my girls – (my teenage students) and give them a chance to express themselves to someone who would listen. I loved simplifying difficult concepts and the rest of the world would disappear when I started talking to my students.

I am designing a life I love that suits my personality and my lifestyle & my family: I started this business so that I could have flexibility in my schedule, fit my work around my family and meet new people from different corners of the world without having to leave my home😎 – unless I want to catch up with my peeps with a cup a of tea and chocolate cake! – And duh, cos I just love what I do! I’m a Parenting & Lifestyle Blogger: It started with a bit of parenting & lifestyle blogging in 2016 at this first little online home, Journey with Mum Blog, I started as a Community and support for moms through their childbearing and parenting years.

I’m a Logic, Systems, Analytics, Strategy Geek…(because INTJ): In setting up my Blog, Business Strategy, and my Social Media plan, everything was self – taught, and that is when I fell in love with Tech and Digital Marketing and started learning Web Design, Front – End Web Development and Sales Funnels.

I’m a Holistic Doula: I officially started Zaahida Joel Digital in 2017, then put it on hold for the remainder of the year to complete my training as a WOMBS (Women Offering Mothers Birth Support) as a Certified Doula. One of my biggest dreams was to be part of the birthing team 😍 and now I get to be a support to moms at their most vulnerable time and witness the most amazing miracles.

In January this year, I picked up where I left off with ZJD 😃 and did some tweaks, a re-brand and am re-launching so that I can serve all the other creative entrepreneurs who don’t have time to figure the Tech stuff out, and help them grow their businesses too!! Now I am so excited to bring together all my skills and my passion in order to support & nurture overwhelmed, non – techy Creative Female Entrepreneurs with a holistic business approach that offers Digital Marketing consulting, strategic roadmaps and done – for – you services along with a loving, motherly and personal touch!

If you would like to see if we would be a good fit to work together, or would just like to be friends and have a virtual tea – party, feel free to book a slot with me here >> Let’s chat

xx Zaahida

About Zaahida

Zaahida is a mother of 3, Islamic Scholar, Doula & Founder of The Nurture Co. She is completing her certifications in Childbirth Education, Bereavement facilitation and Aromatherapy. The company's mission is to educate Muslim couples with trauma-informed, evidence-based and faith-based teachings and information to support families throughout pregnancy, childbirth, postpartum and early parenting.

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